• NEWS

Add a layer to your future

As the use of AR grows, companies start to see how technology takes user experience and user interaction to a whole new level. But there’s more: placing computer-generated graphics in someone’s field of vision can bring remarkable improvements in terms of operational excellence and quality control.

Add a layer to your future

Augmented reality (AR) is a technology that integrates physical environments and digital information in real-time. Unlike virtual reality (VR), which creates entirely artificial environments, AR overlays information on top of the physical world.

Augmented reality is predicted to be a bigger sector than virtual reality

Augmented reality (AR) is quickly becoming one of the most interesting technologies in the digital space. Although often overshadowed by virtual reality (VR), AR is expected to take the lion’s share of the market. According to one estimate, the AR market will be worth between $70bn and $75bn by 2023, while VR is expected to be worth between $10bn and $15bn.

Consumers seem to be in agreement with these stats. Research by law firm Perkins Coie from Washington, USA, found that a majority (70%) said they expect AR to surpass VR in terms of revenue. When asked when this will happen, 81% predicted it would be within five years.

Augmented reality (AR) blends virtual and real elements to create a uniquely immersive experience. With AR, you can view your living room at home, for example, on a smartphone and see how virtual components (like a lamp, armchair or table) would fit into the actual setting. The potential applications are limitless. They span numerous sectors, from training on installation maintenance to the technical design of spaces such as shops, industrial installations, and booths, from e-commerce to tourism, and from marketing to education.

The potential scenarios are endless, the business opportunities, unimaginable. And the main revolution is not only in the technology per se, but in its accessibility. For, as all it takes to access an AR system is a device with GPS, webcam and internet connection (standard in nearly every tablet, PC or smartphone), this innovation is within the reach of all.